More evidence of shifting consumpting patterns

Hitwise posts their list of hottest bands on social networks and blogs and the social network list makes for interesting reading. Other than three artists in the list of twenty, I have no clue about who or what the others are.

Robin makes the point clear with this:

As you can see, with the exception of Coldplay - who shot to the top of the list thanks to their new album - most of top searches sending traffic to social networking sites are up and coming new bands / artists.

I will readily accept a single statistic alone cannot support an entire theory, but I do believe that we will increasingly see trends like this in the times to come.